True Intention: A documentary about an art and business collaboration for a sustainable future.
Posted on 10 mars, 2016 by Reflection Company
Om dokumentärfilmen True Intention som har premiär 2016
True Intention follows the collaboration between the artist Linda Nordfors and the packaging company BillerudKorsnäs. Billerudkorsnäs’ brand is reflected and transformed through Linda and the process results in a future lab at The Museum of Science and Technology in Stockholm.
This is a close and sincere story of an art and business collaboration for a sustainable future.
The mission engages a large number of local artists, craftsmen and entrepreneurs
in a small town in Sweden.
True Intention mirrors a synergy between art, philosophy, entrepreneurship and organizational development. Through the camera lens, we see the future being shaped – here and now.
The film is directed by Ronnit Hasson.