A few words about Art and Branding

Recorded at the conference MATCH15, arranged by KulturERverv at Bremen Teater in Copenhagen.

”The art Linda made to us helps us to show on the outside who we are on the inside, and through that we can attract the skills, the cooperations and the ideas that are so valuable to us.”

// Sensus

”To create something unique is not a challenge, all we need to do is to let the true core of the brand shine through.” Reflection Company

“A branding process with art is an uncovering of what is really there, not a recoloring of something faded.”

”The art is far more than a decorations – it is a manifestation of who we are and what we stand for.” // Sensus

”The art that Reflection Company has created for us contributes to our sense of pride and strengthens the identity of our organisation.” // Sensus

Let´s build brands to connect with the world, not to increase the separation… // Reflection Company

Why and when is art interesting as a tool for branding? What qualities can it contribute with and are there any special types of brand that it is best suited to? And when interacting with the ’art world’, are there some things you should be aware of before you even get started?

With external examples as well as a look in to the world of Reflection Company, here is the guide. Art as a tool for branding is a vast area that brand owners with the ambition of being seen and being remembered should have a closer look at.

Want to find out more? Send an email to

The studio of Reflection Company is located in a this old locomotive stable in Gnesta, Södermanland, Sweden.

Linda Nordfors, artist + founder
+46 709 890 339
Twitter: @artandbrands

Jessica Wiklund, artist + philosopher
+ 46 725 09 30 58

Reflection Company AB
Founded: 2001
The first Art Agency in Sweden

Margretedalsvägen 2646 34 Gnesta, Sweden

Studio and HQ: Södermanland, Sweden
CEO and Founder: Linda Nordfors